Ise is a wealthy province located on the east coast of Honshu's Kii peninsula. It is home to Jingu, a grand complex of shrines dedicated to the Shinto goddess, Amaterasu. It is one of the most important Shinto sites in Japan. The province is also known for its Matsusaka beef, made from cows bred and farmed under tranquil conditions. This helps to improve the superb quality of their meat.